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Research: Interactive Installations

Transmedia 2012

Transmedia Conference, University of Southern California, 2012.

REMAP collaborated on the creation of a sculpture which visualized creative labor and its relationship to GDP across the world. It had five intertwined strands of 50 lighting elements, each of which represented a country. They were arranged by GDP per capita, progressing from the so-called “global north” (Norway) to the “global south” (Ethiopia). The system faded through a decade of creative labor data from the UN for each country, for each of four categories (described below). The installation of recycled material, LEDs, and software was commissioned by Transmedia 2012.

Transmedia, Hollywood is an annual one-day public symposium exploring the role of transmedia franchises in today's entertainment industries. It turns the spotlight on media creators, producers and executives and places them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies to provide an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. Transmedia, Hollywood is co-hosted by Denise Mann and Henry Jenkins, from UCLA and USC respectively, two of the most prominent film schools and media research centers in the nation.

Four Data Categories

1. Advertising and market research services transacted between residents and non-residents cover the design, creation and marketing of advertisements by advertising agencies; media placement, including the purchase and sale of advertising space; exhibition services provided by trade fairs; the promotion of products abroad; market research; and public opinion polling abroad on various issues.

2. Architectural, engineering and other technical services cover resident and nonresident transactions related to architectural design of urban and other development projects; planning and project design and supervision of dams, bridges, airports, turnkey projects, etc.; surveying, cartography, product testing and certification, and technical inspection services.

3. Research and development services cover those services that are transacted between residents and non-residents and associated with basic research, applied research, and experimental development of new products and processes. In principle, such activities in the sciences, social sciences and humanities are covered; included is the development of operating systems that represent technological advances.

4. Personal, cultural, and recreational services involving transactions between residents and non-residents are subdivided into two categories:

a. Audiovisual and related services, which comprises services and associated fees related to the production of motion pictures (on film or video tape), radio and television programs (live or on tape), and musical recordings. Included are receipts or payments for rentals; fees received by resident actors, directors, producers, etc. (or by non-residents in the compiling economy) for productions abroad; and fees for distribution rights sold to the media for a limited number of showings in specified areas. Fees to actors, producers, etc. involved with theatrical and musical productions, sporting events, circuses, etc. and fees for distribution rights (for television, radio, etc.) for these activities are included.

b. Other personal, cultural and recreational services, which comprises other personal, cultural, and recreational services such as those associated with museums, libraries, archives, and other cultural, sporting, and recreational activities. Also included are fees for services, including provision of correspondence courses, rendered abroad by teachers or doctors.

REMAP Team: Alessandro Marianantoni, Alex Horn, Jeff Burke

Others: Anne Herlihy, Yoshie Sakai

Data set from UN Conference on Trade and Development, Creative Economy Programme 2010, www.unctad.org